One crucial thing that people learned in 2020 when Covid 19 struck the world is the need to go digital. Since movement was restricted, people had no choice but to switch to digital marketing to advertise their business. This clearly shows how resilient digital marketing is. Digital marketing has proven time and again that it is the most effective way to promote a business. It is also cheaper than traditional marketing. However, if you want to run a successful digital marketing campaign, you must have a compelling digital marketing strategy. This way, you will have a clear plan of what you need to do to get the desired results. In this article, we will give you proven digital marketing strategies.
· Update your website and make sure it is mobile friendly.
The last thing you should have as a digital marketer is a dysfunctional website. Research has shown that visitors spent an average of 45 seconds on a website. So, if your website takes too long to load or if it is not easy to navigate, then your target clients will quickly leave and look for another site that gives them what they are looking for. So, the first very important thing to do is to make sure your website is well designed, easy to navigate, loads quickly, user-friendly and contains high-quality and informative content that is useful to your target users.
It is also very important to ensure that your website is mobile-friendly. A mobile-friendly design will make your website more available to your target audience. Statistics show that 68.1% of all website visits in 2021 came from mobile devices, an increase from 63.3% in 2020. This means that if you don’t optimize your website for mobile, then you will lose a lot of opportunities.
Research conducted by Google revealed that 49% of people said that they cannot buy from a store that has a poor mobile experience. So, if your website is hard to use on mobile, then you will lose a lot of customers. On the other hand, if your website is mobile-friendly, your target customers will spend less time squinting and more time clicking and buying.
· Have a strong social media presence
Statistics show that over 3.1 billion people use social media platforms daily. This clearly shows that social media is a powerful force that cannot be ignored anymore. There are plenty of social media.platforms on the market, you need to identify one where your customers spend most of their time and target them. Pick social media platforms that are relevant to your business and build on them.
The mistake that most digital marketers make is promoting their products/services too much on their social media platforms. Although it is okay to promote your products on your social media platforms, you should not pitch your products too much. Instead, you should focus more on posting relevant, informative, and engaging content that is useful to your target audience. Post high-quality and engaging content regularly so that your target customers can see your business as a reliable source of information.
· Get on Google my business
Google my business is a platform created by Google to help users find businesses with ease when looking for products or services within their locality. Your Google my business will show your target customers where your business is located and how they can get there. The good thing about Google my business is that it is 100% free and a great platform to utilize to reach out to potential customers, especially if you are targeting local customers who live near where your business is located.
· Create a strong email campaign
Email marketing is one of the most profitable digital marketing channels out there. It has an incredible rate of investment of between 3600% and 4400%. This means that for every $1 spend, you will get about $36. Email marketing has been around for decades and it has proven to be one of the most reliable forms of digital marketing. Email gives you the ability to build credibility. It will also help to strengthen the relationship with your customers and boost sales. Email is an effective channel that allows you to reach out to your current and target customers and inform them about your business and the products/services that it offers.
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