Content marketing values the principle of nurturing audiences and eventually converting them into long-term customers. Admittedly, this process only requires your time and dedication, but it can be incredibly demanding. You may need to be overly creative, curating daily engaging content to avoid losing your prospective customers. However, getting high conversions isn't rocket science since a few brands have implemented working content marketing strategies that you can borrow a leaf from.
This article offers a few content marketing examples from which you can find inspiration if you're stuck with making this strategy work.
Iphone's "Shot on an Iphone Campaign"
iPhone is one of the world's renowned phone brands, and it's easy to see why. This company has launched campaign after campaign, most of which are user-driven. In 2015, this company launched the "Shot on an iPhone campaign," which featured photos taken on the phone.
Remarkably, this campaign became widespread, with millions of people joining in and sharing their pro-level photo art. Social media influencers were the essential drivers for the campaign and the key players that made it rack tremendous recognition
Spotify's Wrapped
Spotify has become one of the world's leading online music streaming platforms due to its excellent content marketing strategy. They've focused more on improving the user experience by making music streaming, and it's yielded fruit. In 2017, the platform launched a data data-driven campaign on social media named "Wrapped," an influencer-driven social media content marketing campaign.
This campaign analyzed listeners' data and created personalized stats that appealed to the eye and were fun. That increased the number of signups on the platform since new users wanted to experience this fun first-hand.MOS Student Finance Content Hub
MOS is a financial technology company for students and offers them finance services. The company has a separate content hub that offers students inclusive and educative information to equip them better and improve their financial literacy. It's made it easy for learners to find helpful resources, thus incredibly informative.
For some time now, the company has seen students making applications with ease and can make more informed decisions. Its blog hub has been the driver of the success of its content marketing strategy
Hubspot's Content Upgrades and Posts
Hubspot became the talk of the town in the wake of 2016, reporting revenues of about $271 million with more than 23,226 users. That didn't come out of the blue since this CRM platform had implemented a few content marketing solutions that seemed to work.
It buffed up its content, adding more ebooks to its blog post and curated high-value and in-depth blog posts addressing its visitors' questions and concerns. Besides, the company created an educational and content-sharing hub called Inbound.org to promote its partnership programs. Hubspot's case is a practical example of a content marketing strategy that works better with a plan.
John Deere's "The Furrow" 1895 Publication
Content marketing dates way back to the 19th century, and Joh Deere's "The Furrow" is an impeccable testimony of an effective vintage marketing strategy. It's one of the best tried and tested examples of content marketing that didn't rely on social media promotion as it is today.
This agronomy 1895 publication aimed at helping the company's customers with the problems that needed solutions in the field. However, it didn't compromise on showing its expertise.
Shutterstock's Creative Trend Report
Shutterstock is one of the world's leading online photo galleries, and it's an easy-to-reach site to find virtually every photo you want. Essentially, this image company publishes a Creative Trends Report with incredibly reliable data for people to utilize.
This resource is interactive and has been widely shared by its users. The best part is that it includes stats about music and videos, making it as informative as possible. Its massive popularity is because it creates these stats with the end user in mind, making it more personalized and connecting with the people.
Conclusion
Properly and strategically marketing content creates a way for a brand to be widely known. This marketing approach has become a pillar for the most proficient and world-renowned brands, resulting in high conversions. You can use these brilliant examples and implement similar strategies in your content marketing campaigns; you never know when and how it'll blow up.
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