You’ve just read somewhere or heard someone mention “content marketing” and you don’t have an idea what it is and how it can impact your business. Well, this post is for you. You’re not the only one not aware of content marketing.
Surprisingly, more than 39% of businesses don’t have a dedicated content marketing team. This is especially true for smaller companies with 1 to 99 employees. Customers are looking for information about brands, products, and services. The only way businesses can disseminate this information is through content marketing.
Doing so will result in more loyal and trusting customers, especially when you use the right platforms to reach your target audience. Want to know the types of content marketing that you can use to reach your target audience?
Keep reading!
Podcasting
Podcasting is all the rage now. In fact, there are currently more than 120 million podcast listeners in the US. Of these, 82.4% spend more than seven hours weekly listening to podcasts. Basically, more than 8 out of 10 listeners listen to their favorite podcasts.
More than 74% of all podcast listeners tune in to learn new things, 71% to be entertained and 60% to stay up to date with the latest topics. What many people do not know is that podcasts are effective for marketing your brand, products, and services.
For example, authors can use podcast interviews to promote their books. The reason podcasts are effective in marketing your brand is because they drive high levels of engagement.
They are easy to repurpose into
video and even written content plus you can deliver fresh content to your
subscribers regularly. This means more engagement opportunities and chances to
promote your brand, products, and services.
Social Media
It's no secret that people worldwide are glued to social media - from Twitter and Instagram to YouTube and TikTok. The truth is the more their popularity continues to grow, the more they present opportunities to reach your target audience, and much more.
As of January 2022, there are more than 4 billion total social media users across all platforms. Per day, the average social media user spends 95 minutes watching videos and reading content. With this in mind, it's impossible not to ignore social media platforms.
Not only are they advertising platforms thanks to their massive user base. But they provide high engagement rates, increase brand awareness, and generate quality leads.
To get started, you need to craft a sound social media strategy. With a sound strategy, the content you post on your social media pages has the power to turn your brand into a household name. Not only that. You can drive traffic to your online store and turn fans into loyal followers.
Blog Content
Out of 1.9 billion websites in the world, there are more than 600 million blogs. More than 77% of internet users read blogs each day. This means bloggers who publish more often get more organic traffic and quality leads.
Blogging is a tried and true way
of using content to market brands, products, and services. Justin Hall created
the first blog back in 1994 and posted it on Links.net. However, at the time,
they were not called blogs but a personal homepage.
It wasn’t until 1997 that John Barger coined the term “weblog.” Two years later, Peter Merholz shortened the term to “blog.” Since then, blogging has changed the internet for the better.
To succeed in using articles for
content marketing, determine who your target audience is and what they want to
read. Then research and find information to use in your blog. Now start writing your article but remember to make your writing useful and actionable.
Finally, use correct grammar, and paragraphs to make your content easy to read and easy to scan. Don’t forget to use headings and subheadings as they make your content scannable.
Video
Besides articles and social media, videos continue to be among the most popular types of content marketing. More than 86% of businesses are now using video as a marketing tool. A huge proportion of digital marketers (92%) value videos as part of their content marketing strategy.
YouTube is one of the most popular channels for video content marketing. Per month, YouTube receives more than 1.7 billion unique visitors and 14.3 billion in total. That’s more than what Instagram, Wikipedia, Amazon, and Facebook(now Meta) receive in a month.
Per day, internet users spend more than 19 minutes on YouTube. Want to capture internet users on YouTube? Simply create a YouTube channel for your business. Research your competition, learn about your target audience and from your favorite channels. Then take videos, optimize and upload them to your YouTube channel. Besides YouTube, you can use TikTok as part of your video content marketing.
Final Words
These four types of content marketing can be the cornerstone of your business marketing efforts. But you should be willing to partner with the right marketing agency, put in the work, and always ensure your customers come first.
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