Social media, videos, blog posts, and other digital channels are playing a pivotal role in content marketing, and at the center of it is content. In 1996, Microsoft founder Bill Gates wrote an essay that changed digital marketing.
In the essay titled “content is king,” he suggested that the future of the internet is the marketplace for content. In fact, he said that most of the money generated on the internet would be from content, and we’ve all witnessed this come true.
Content marketing has become a vital part of internet marketing and continues to grow in popularity. But what is content marketing? What is marketing content?
What Is Marketing Content?
Marketing content is a technique used to engage, attract and even retain customers by sharing engaging content. Coined by John F. Oppedahl, content marketing has led to the creation of effective strategies used to attract new customers.
This technique goes beyond communicating about your products and services. It involves nurturing healthy relationships with customers and providing valuable advice.
Those actions include placing an order, accepting an order, making a purchase, and more. Content marketing has numerous advantages, and that is why it's worth the resources, effort, and time invested.
Why Is Marketing Content Important for Your Business?
For Better SEO
When you write and share
relevant content, and evergreen on your blog, social media sites, and others,
you generate more website traffic. How you may ask. As you probably know,
search engines such as Google crawl websites using search bots. When they do,
they use certain factors to rank your content.
One of those factors is the quality of your content. If your content is of high quality and keyword optimized, search engines will rank your site on the first page of their search results. Not only does this drive more traffic to your website. But you build organic traffic.
Internet users go online in search of information, and the main channels they use are search engines. For example, you can find brides searching online for wedding dresses in New York. As such, they will use keywords such as “wedding dresses New York” or ”wedding dresses near me.”
If your content is optimized with the keywords above, Google and other search engines will rank you on their first page. If you master these techniques of marketing content, you’ll build high-quality organic traffic which is a plus for your business.
Attractive Return on Investment
Creating and marketing your high-quality content on blogs, and social media helps you build traffic. If you only post one high-quality article and rely on this to continue driving traffic to your blog, then you’ll fail.
To ensure internet users keep visiting your online store and shop, you need to be consistent with content creation. What you need to know is that content marketing precedes traditional marketing techniques. By consistently creating and distributing content via the right channels, not only do you build traffic.
But you ensure your traffic continues to increase, and so do your conversions. This brings high quality and better leads to your business. A recent study shows that content marketing generates more than three times as many leads as traditional marketing. In fact, it costs 62% less to do so.
Conversions and leads are valuable to your business as they form the building blocks for your sales funnel. Internet users who choose to convert means they find your content valuable and engaging. Basically, your content answers the many questions they have at each stage of the buying cycle.
Your Competitors Are Using It
The final reason why marketing content is important for your business is because your competitors are already using it. Let’s face it, there is fierce competition in the business world, and to stay relevant, you’ve to be steps ahead of your competition. This is true especially when it comes to marketing your brand, products, and services.
If your target audience is already enjoying personalized videos on YouTube and TikTok from your competitors, then you’re in trouble. Also, if your competitors have an online presence, especially on social media and you don’t, you’re in more trouble.
Here’s the thing, the time is now for you to invest in content marketing. This is because the marketing technique is so powerful that it can drive internet users to your business - online and in-store.
It can also help to build your brand as a trusted authority in your industry. What does this mean for you? Internet users will always visit your website or online store when in search of products and services in your industry. In turn, your business will have more sales, and more customers.
Final Words
Content marketing is not just
essential but critical for all businesses. Whether you’re a startup or an
established organization, content marketing can help you drive traffic to your site. It can also generate better leads, and build a bridge between your brand
and your prospects.
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